For the most recent Hawa Open Air Halloween edition at Düsseldorf Airport, the creative objective was to architect a comprehensive, immersive horror experience. The project spanned from the initial digital teaser campaign to the physical atmospheric design on the night of the event.
The visual identity was forged through an intensive iterative process involving over 1,000 Midjourney generations. To maintain a specific aesthetic balance, the workflow required constant prompt refinement—filtering out over 100 iterations that exceeded the desired gore threshold—to ensure the result was haunting yet sophisticated. This process led to the creation of custom Halloween profiles, detailed sketches, and complex composites that merged into a singular, coherent visual narrative.
A key element of the campaign was the collaboration with the main Act Butch. We produced custom teaser and reveal videos where the artist transitioned from the digital face of the story into a live, physical manifestation of the concept. On-site, the "butcher" persona—originally conceived within the AI-generated "nightmare"—was brought to life through blood-soaked live visuals and stage presence, bridging the gap between artificial imagination and reality.
Client: K3000 Events