After years in the advertising industry, 2020 marked a conscious turning point and a transition into multidisciplinary design. Today, I combine over ten years of experience in festival conception (Strabi Open Air, Germany) with a solid academic background in Media Management (B.A. 2018), Retail Design (B.A. 2024), and a Master’s in Public Interest Design (ongoing since 2025).
Professional experience in interior architecture at Studio Karhard (Berlin) and spatial planning at ppm (Cologne) has sharpened my understanding of the intersection of graphics, space, and object. My tenure as a Tutor at the PBSA HSD Department of Design forms the basis of my methodical approach: I utilize highly efficient digital workflows to precisely translate technical designs into atmospheric visions. My goal is to create designs that merge functional planning with the energy of live events, making identity tangible within any space.