UX Design | Interactiondesign | Projectmanagement
Every three years, the Retail Design programme of the Düsseldorf University of Applied Sciences presents itself with its own stand at EuroShop. With the concept "Forty Two: The Retail Ball Game", we created an interactive experience in which visitors could influence the design of the stand using word balls. The words were read electronically at specially designed points and used by an AI to generate new images every 2:40 minutes - creating a playful communication space.
I was responsible for developing the game logic and programming the software and hardware, working together with internal and external IT specialists.
For Düsseldorf University of Applied
SciencesCourse: Retail Design
Semester: Winter 2022/2023Location: Euroshop 2023, Messe Düsseldorf
Supervision: Prof. Sabine Krieg & Prof. Dipl.-Ing. Bernhard Franken
In collaboration with Alexander Rechberg, Carsten Heisterkamp, Oumaima Haj Haddou, Beyza Saray, Aylin Er, Nina Ebner
Photos: Carsten Heisterkamp, Lara Böhn